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But after the Maps mislaunch last year and a slightly buggy iOS 7 launch this year, Apple must be very careful that it does not tarnish its famous brand and gain a reputation for suboptimal software development."Īpple's Maps launch became an iconic moment for the company: Poor Maps performance led to a public apology by Apple CEO Tim Cook and the firing of senior iOS executive, Scott Forstall. "Apple fans are a loyal and forgiving bunch, so Apple has time to fix the bugs in iOS 7.
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"The iOS 7 update is a fairly major revision of the operating system and user interface, so it's inevitable a few bugs will slip through the net during the first phase of launch."Įven so, it's important that Apple show it's responding to any identified flaws, Mawston said.
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"Mobile software is so complex these days, a few bugs at launch is to be expected for any smartphone or tablet vendor," said Neil Mawston, executive director at Strategy Analytics. We apologize for any inconvenience this causes impacted users."Īlthough some users have argued that Apple should have delayed release of iOS 7 to avoid such problems, it's not unusual for flaws to show up in a new release, given the complexity of a software upgrade for millions of devices. An Apple spokesman told Computerworld: "We are aware of an issue that affects a fraction of a percent of our iMessage users, and we will have a fix available in an upcoming software update. The company also urged affected users to explore its online troubleshooting documents or contact AppleCare for help.Īpple has also been willing to acknowledge problems, confirming to Computerworld, for instance, that iMessages will sometimes not send messages once iOS 7 is installed. Moving to squash issues almost as quickly as they show up, Apple has already released two upgrades - iOS 7.0.1 and 7.0.2 - and 7.0.3 is already in development.